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THE REVIVAL
THE REVIVAL
THURSDAY, 11 FEBRUARY 2021
THE REVIVAL
For Autumn Winter 2021 we reflect on the Mod Revival/Punk rock group ‘The Jam’.
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Ben Sherman was a legend in his own right. A man described as ‘always embracing the new and the different’; someone constantly searching for the best of things. In 1963 he was ready to launch his first Ben Sherman shirt and in 1970 he famously ordered a million yards of cloth for our iconic oxford shirts and a quarter million yards of the signature gingham check, testament to the popularity of the brand. The shirts were a huge success, offering something brand new and previously unseen for men’s clothing in England. Ben Sherman not only created clothing history with his Ben Sherman shirt, but he created a way of thinking that has helped create a global lifestyle brand offering jackets, pants, tailoring and accessories. His passion for original thinking and rejecting the normal and mundane has left a legacy that can still be witnessed today.