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THE SWIM COLLECTION

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ON THE BLOG: Hacienda

Playing host to bands like The Stone Roses, The Smiths and Oasis, to disk jockeys like Mike Pickering and Peter Hook, our latest AW20 collection is inspired by the infamous Manchester nightclub ‘The Hacienda’ and the lads who liked to party.

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Ben Sherman was a legend in his own right. A man described as ‘always embracing the new and the different’; someone constantly searching for the best of things. In 1963 he was ready to launch his first Ben Sherman shirt and in 1970 he famously ordered a million yards of cloth for our iconic oxford shirts and a quarter million yards of the signature gingham check, testament to the popularity of the brand. The shirts were a huge success, offering something brand new and previously unseen for men’s clothing in England. Ben Sherman not only created clothing history with his Ben Sherman shirt, but he created a way of thinking that has helped create a global lifestyle brand offering jackets, pants, tailoring and accessories. His passion for original thinking and rejecting the normal and mundane has left a legacy that can still be witnessed today.