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Autumn Winter 2018 Campaign

When it first arrived in the 1960’s, the Mod movement was viewed as a progressive, forward looking movement capable of shaping the future, revitalising 60s men’s fashion in the process.

Carnaby Street was the hub of this new generation of style, where fine tailoring would effortlessly blend with sharp, sporty styles in a way never seen before. Fast forward to today, and the ideals of mixing tailoring with casual, sharp, sporty styles remains as relevant as ever. For Future Mod, we strike a similar balance between looking back at our heritage but keeping one eye on the future.

Films of Distinction

Ben Sherman Spring Summer 2017 Campaign Film

London Mens Fashion Week: Peacock Revolution

From the Blog

In 1963 Ben Sherman refined the shirt, creating an icon of British men’s style. Returning from a transatlantic odyssdey with a head full of colour and checks, he knew his shirts would offer something new; character, variety and a modern sartorial approach.

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Lots has been written about the events of the Whitsun weekend of 1964. The story goes that thousands of rowdy youths descended upon the seaside town of Brighton, ruining this idyllic beach for Britain's hardworking families - get the full story! 

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