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The Blog
Monday, 4 February 2019

LONDON RUNWAY 'HEART OF SOUL'

london runway heart of soul


The Autumn Winter ’19 London Runway Collection explores industrious northern British towns in the 1970’s. A time when living for the weekend was truly a way of life.

 

For our London Runway Collection, we have drawn inspiration from Northern Soul, an iconic subculture made cool by the rare imported soul 45’s and the British youth that gave their all when dancing to them. Every weekend “night-owls” would be drawn to Northern Soul clubs to dance til daylight. A passionate exploit fueled by their deep love of the distinctive signature two-step dance moves and uplifting soundtrack curated by devoted record collectors.

 

london runway 1

Northern Soul has a special place at the heart of Ben Sherman. We were both a part of the cultural fabric of the North of England back in the 1960s and share many of our roots in the British mod scene.

 

london runway 2

During the late 60s, venues like The Twisted Wheel in Manchester helped catapult the subculture into the mainstream, and dancehalls and nightclubs across the UK were quickly swept up.

 

london runway 3

The Northern Soul genre emerged from American soul music and Motown-influenced artists, and many of the original recordings are today genuine collectors’ items. And just like the mod look from which the scene emerged, Northern Soul boasts a certain timelessness that’s helped ensure it’s never gone out of style.

In this exclusive collection we reinterpret the parquet floor patterns through an autumnal colour palette with modern yarns. We celebrate the night owls through retro badges and patches. In keeping with the classic mod DNA, the collection has a playful tone with motifs that cleverly illustrate the double meanings of the revered scene such as a striking pictorial owl knitted sweater.


ben sherman london runway

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Welcome to the world of Ben Sherman. Check our blog regularly for campaign reveals, collection launches, VIP events, giveaways and competitions, exclusive interviews,  styling advice and bucketlist-worthy bars, holiday destinations & restaurants. Everything a man needs, all in one place!

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