MONDAY, 14 DECEMBER 2020
THE SIGNATURE COLLECTION
For over fifty years, Ben Sherman has found its foundation in signature styles. We are looking back to the Ben Sherman core ideals – the classic styles, fabrics and shapes from the golden age of Cool Britannia.
We’ve replaced our tab branding, with the Ben Sherman signature logo taking its place; a more personal touch that’s instantly recognisable – picking out some of our bestselling, most essential pieces from our range and turning back the clock. Meet the Signature collection – Ben Sherman classics, reinvigorated. Don’t worry – the Ben Sherman philosophy remains. Premium quality, harking back to the iconic styles of the 60s, 70s and 80s - with a new focus on sustainability, and reinvigorating what makes Ben Sherman an authentic British legend in menswear.
The original Harrington jacket has returned to the shape it was best known for; a looser, blouson style jacket with a longer length and back rib design, with Ben Sherman’s signature branding on the chest and a fully lined interior, with a house check design that runs all the way through to the zip – ensuring it remains visible.
In the 80s, this check was the identifier. The house check was a star of subculture in its prime, adopted by Mods, Punks, Ska and Suedeheads alike – uniting several groups in a common love of quality clothing.
The hugely popular Ben Sherman polo shirt is another line we’ve updated – with a focus on sustainability. Our Signature Polos are being rebuilt in premium, organic cotton fabric. You will have noticed that the branding has taken on the signature logo, with a tipped stripe detailing in the original proportions of Ben Sherman’s past.
With a mod target snap on the back of the collar, a classic fit and a huge range of vibrant colour schemes, the new Signature Polo is a must have - an essential way to style out your casual wardrobe in a true, bona-fide classic.
The Signature collection is the equivalent of stepping back and looking into what makes Ben Sherman truly legendary; recapturing the golden age of subculture into more sustainable, innovative menswear for the man on the move. Even if the wild years are over, and you’re no longer taking a ride out to the coast, you can still pick up the heritage icon and maintain the spirit.
This is Ben Sherman’s Signature Collection. Cool Britannia is back.
B BY BEN SHERMAN SUMMER 21
Unabashedly bold and bright, the second season of our modern streetwear range continues where it started.