Wednesday, 3 July 2019

NEW SEASON: IVY LEAGUE

JUST LAUNCHED - THE IVY LEAGUE SPRING SUMMER '19 COLLECTION

In 1946, a young Ben Sherman, born in Brighton, relocated to the United States and explored a country finding its style. By the 1950s, fashion scenes and subcultures were going through a trailblazing change that created an iconic time in men’s fashion. The United States became the epicentre of the fashion world – and gave rise to the Ivy League style.

Inspired by vintage English upper classes at leisure, the Ivy League universities like Brown, Harvard and Colombia found their students dressed in polo shirts, knitted vests, cardigans and chinos, matched up with wingtip shoes.

 

Ivy League Image 1

ZIP TURTLE NECK KNITTED POLO KNIT $99.95 

 

Plaids and Argyles roamed the campus in knitwear and cotton – not to mention the iconic Ben Sherman Oxford Shirt. Ivy League Students became immediately recognizable, with a distinguished but comfortable style that combined status, style, and leisurely rebellion.

 

Ivy League Image 2

MIXED CHECK SHIRT $99.95 

 

The Ivy League style was fresh in his mind when he created the Ben Sherman shirt; from there he added the iconic back hanger loop and button on the back of the collar.

The shirt’s quality, attention to detail and wide range of patterns became an overnight sensation, and quickly developed this Ivy League style into a fresh new look; Britain took it into full throttle.

 

Ivy League Image 3

VARSITY BOMBER $179.95 

 

The mod movement had begun. The young British rock and roll icons of the 1960’s shopped the Ivy Look in London styling with haircuts from France, scooters from Italy and clothing from America; all styled back with a British spirit. This elective approach to adopting different global influencers shaped the style of a generation.

OUR IVY LEAGUE COLLECTION IS INSPIRED BY THE WORLD OF IVY LEAGUE AMERICANA.        

 

Student populations at leisure, with colorful patterns, a relaxed silhouette, and a heritage feel that’s instantly recognizable. Take on 1960s America with a modern twist, and take the original Ben Sherman style to its logical conclusion.

Seek out the origins of the Mod Movement. Find the roots of the true original. This is the Ivy League Collection – only from Ben Sherman.

 

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