WEDNESDAY, 18 DECEMBER 2019
Heritage means many things - for the Ben Sherman brand, it means expertise.
With over fifty years of history, design and culture, the Sherman repertoire has expanded and evolved to match every decade and every style while maintaining its own iconic look that is both adored and trusted.
As fashion enters a new decade, we take a look back on Ben Sherman style throughout the years and give our forecast for the future.
Ever since he ordered a million yards of Oxford cloth and 250,000 yards of Gingham fabric more than 55 years ago, Arthur Sugarman, AKA Ben Sherman has been recognised as the go-to brand for men’s shirts.
The Gingham and Oxford he produced through the decades quickly became staples of the punk, ska, mod and two-tone movements, offering timeless style and unrivalled comfort, manufactured with a high attention to detail.
Fast forward to 2020 and we continue with the subtle evolution of the classic mod fit. Sherman tailors have perfected their craft over the years to ensure the grading and fit of our shirts give off a look that is effortless, put-together and embodies the classic Mod look.
Helping men strike the balance between formality and flair for almost a century, the polo shirt remains an indispensable style staple in men’s wardrobes worldwide.
Our Romford Polo captures the elegance and versatility that characterises the modern pique style, offering a short sleeve classic fit in cotton.
With much of the brand’s heritage in the Mod movement of the 1960s, Ben Sherman’s Romford includes an affectionate nod to the era with twin tipping on the collar and cuffs, alongside our trademark branded tab and understated chest embroidery.
In 2020, we explore fun variations of the classic Romford in colours of the AW20 season like Dijon and Ochre.
Knits and prints in a classic button-up polo also take centre stage for the Autumn Winter seasons – styled best with casual pants or elevated underneath sharp tailoring.
We wouldn’t be the classic Mod brand without our Harrington Jacket and iconic Parka.
The Parka has seen a history in military usage, and during the 50s became commonplace for the boys to wear on and off camp. It quickly became a Civilian fashion, and was sold off cheap from military surplus stores.
The result was a hardy, durable and weatherproof jacket that was ideal for those weekend rideouts. Those sharp, smart mod wardrobes could be protected from the Scooter’s grease and muck, and, characterised by this striking new youth culture, newspapers and pop culture cemented the Parka as a mod essential.
In 2020, fans of the Sherman brand will notice an old friend making a reappearance in the form of our new Archive Parka.
It’s practically a military specification all by itself, with authentic proofed cotton produced by Halley Stevenson’s of Scotland, who have been proofing garments since 1864. This isn’t just a Parka – it’s a premium, long-lasting jacket for the man seeking an investment.
Every attention is brought to quality, style and specification, creating the epitome of a mod heritage classic with quality that Sugarman would be proud of.
We aren’t exactly met with icy pavements and torrential rain like our counterparts in the cooler climates, but the Winter season still warrants a wardrobe refresh for us in the southern hemisphere.
For the first collection of 2020, Ben Sherman Australia is inspired by British youth culture, and the retro looks of the late 70s and early 80s in working class Manchester.
The Ben Sherman Archive Collection is made up of pieces that are true homages to their originals. As a brand with music and mod culture so engrained in our identity, we treat the Archive Collection as the ‘Greatest Hits’ of Ben Sherman. You might not remember all of them, but they each deserve their own encore.