WEDNESDAY, 10 MARCH 2021

GOING UNDERGROUND

"The Public gets what the Public wants"

Checked Knit

The Jam, new wave post-punk icons of the 1970s and early 80s served their defiant social commentary on political powers of the time with their single “Going Underground”. Released in March 1980, it vents frustration towards the public who ignorantly select unjust governors and picks apart apathy toward injustice. The single went to Number 1 in The Jam’s British homeland for three weeks, giving the band their first chart topper.

Covering weighty political issues set to the tune of a punchy guitar and ironic lyrics, the song resonated with the youth and reflected a shift in public sentiment. Forty years on, the lyrics harvest renewed relevance and could easily be sung about today’s current issues on racial injustice and environmentalism.

“Some people might get some pleasure out of hate
Me, I've enough already on my plate
People might need some tension to relax
Me, I'm too busy dodging between the flak”

Stripe Knit

The statement Going Underground captured the mood of non-conformity without asking for attention. Our collection takes on this balance of opposites and replays them into pieces with a twist. There are classic knitted sweaters with a bold stripe or chunky lambswool jumpers with subtle cable knit detailing. Marks of quality which we refuse to overlook.

The collection also records the shift of the 70s era into the 80’s which is reflected in bolder outspoken pieces like the check front crewneck knit. The navy palette moves into sea blue, marine and slate colours while pops of tan and chestnut are anchored back with ivory and oat. Borg collars on coats make their winter comeback and wool blend fabrications come into play again.

Checked Overshirt

This collection is our strong but subtle answer to the call of Going Underground.

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