THURSDAY, 22 JULY 2021
IT'S A BEN SHERMAN
Allow us to introduce ourselves.
Never drifting too far from our iconic roots, we’ve reimagined the ‘It’s a Ben Sherman’ collection for a new decade and fresh era of mod-inspired menswear.
Drawing inspiration from our founder’s heritage, we’ve delved into the 1963 archives and further revolutionised Ben Sherman’s signature shirts, prints and fabrics for our contemporary audience. In the early ‘60s, Ben founded his namesake label and transformed the humble shirt with bold, functional mod prints in bright colour palettes and brand-new fabrications. People thought it wouldn’t take off; it became an instant success. When worn, a Ben Sherman shirt would repeatedly elicit the same compliment from friends “That’s a nice shirt!” and in response without skipping a beat, the wearer would proudly reply, “It’s a Ben Sherman!”
Now, we’ve taken this idea and are bringing ‘It’s a Ben Sherman’ into the 21st century. Fancy a quick tour of the latest collection? Discover perfect shirts at the click of a button.
THE OXFORD CHECK
The staple that is the Ben Sherman Oxford Check Shirt has remained an iconic, signature piece for a reason. Its timeless design is perfect for all seasons whatever the weather and can be dressed up or down. What’s even better is that it’s now been reimagined using 100% organic cotton for SS21.
THE MADRAS CHECK
A reworked classic using highly textured yarns equals a brand-new approach to the timeless Ben Sherman Madras Check Shirt, perfect for summer. We’ve reinvented the future by looking to the past; wear yours with pride.
THE HOUSE CHECK
A cornerstone of the brand’s foundation and roots, the Ben Sherman House Check Shirt has remained an icon in mod dressing and is now a classic wardrobe staple, constructed in organic cotton.
THE HOUSE GINGHAM
You can’t get more classic than a short sleeved or long-sleeved gingham shirt. Derived from traditional British style, this print has stood the test of time and isn’t going anywhere – and SS21 is all over it. This two-tone Ben Sherman Gingham shirt is styled with intricate details, including buttons and the V-sleeve, our classic box pleat and button-down collars.
THE STAPLE PIECES
THE OXFORD SHIRT
A true classic, so why change it? The The Ben Sherman Oxford Shirt is timeless, so we didn’t want to alter its appearance and durability… The only difference? SS21’s version includes contemporary organic cotton cloth, making it a breathable summer staple.
THE PAISLEY SHIRT
With a nod to where our founder started it all with his revolutionary designs, the The Ben Sherman Paisley have been reimagined using modernist styling and fabrications. Think indigo with crisp new poplins to create a modern-retro feel.
THE IVY STRIPE OXFORD SHIRT
Dating back to the mid-1960s, the Ben Sherman Ivy Stripe Oxford Shirt has been reimagined for today’s consumer with super-soft fabrications and muted colour palettes. Its finishing details include the timeless Ben Sherman spade pocket and signature button-down collar.
THE CANDY STRIPE SHIRT
A true mod classic, this ‘60s icon has been reimagined in a contemporary textured crepe yarn. The Ben Sherman Candy Stripe Shirt utilises all of the brand’s exquisite detailing, including straight hems, button-down collars and classic back box pleats
Shop the very best in shirts now, and when you’re com complimented on your own, you can proudly say: “Oh, thanks. It’s a Ben Sherman!”
In our new collection, we pay homage to The Stone Roses 1989 single, a melodic fusion of groove and rock.
B BY BEN SHERMAN SUMMER 21
Unabashedly bold and bright, the second season of our modern streetwear range continues where it started.