THURSDAY, 9 JULY 2021
B BY BEN SHERMAN SUMMER 21
Unabashedly bold and bright, the second season of our modern streetwear range continues where it started.
The face of this season’s collection is Beaker Best (@beaker_best), drummer of Sticky Fingers. Hailing from a band known for their reputation to say what they think, and unleash furious euphoria in the process, Beaker carries a presence disarmingly sincere and at ease with himself.
The sound Beaker and his band have developed is reminiscent of Britpop brushed with reggae but doesn’t squarely fall within a single genre. His look also blends across categories and he’s at home in a casual long sleeve checked button-down shirt or a sporty polo emblazoned with the ‘B’ initial.
The range brings in splashes of vivid colour paired back against classic nautical stripes in relaxed fits for nostalgic afternoons soaking up the sun. Notable highlights include the Breton striped oversized t-shirt in a rich terry towelling fabric, leaving a velvety finish against the skin. There is a consciousness towards sustainability in using recycled fabric and the ever-present signature B branding bringing the collection of streetwear fashion together.
The Stone Roses’ fabled festival is reborn in our new season capturing the freedom and frenzy of their infamous gig.