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THURSDAY, 9 JULY 2021

B BY BEN SHERMAN SUMMER 21

Unabashedly bold and bright, the second season of our modern streetwear range continues where it started.

B By Ben Sweater

B By Ben Sherman is a nod to Ben Sherman’s roots in thoughtfully crafted shirts but moves forward in its approach to casual dressing in men’s streetwear.

The face of this season’s collection is Beaker Best (@beaker_best), drummer of Sticky Fingers. Hailing from a band known for their reputation to say what they think, and unleash furious euphoria in the process, Beaker carries a presence disarmingly sincere and at ease with himself.

B By Ben Polo

The sound Beaker and his band have developed is reminiscent of Britpop brushed with reggae but doesn’t squarely fall within a single genre. His look also blends across categories and he’s at home in a casual long sleeve checked button-down shirt or a sporty polo emblazoned with the ‘B’ initial.

Checked-shirt

The range brings in splashes of vivid colour paired back against classic nautical stripes in relaxed fits for nostalgic afternoons soaking up the sun. Notable highlights include the Breton striped oversized t-shirt in a rich terry towelling fabric, leaving a velvety finish against the skin. There is a consciousness towards sustainability in using recycled fabric and the ever-present signature B branding bringing the collection of streetwear fashion together.

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