THURSDAY, 25 FEBRUARY 2021
B BY BEN SHERMAN
Our new range of streetwear with updated shapes from our legacy brand for the new generation.
Trends will come and go, but what could be more prized than a brand’s authenticity? We’ve told the story of a label with a foundation in shirting, which has evolved into a full lifestyle brand with an intrinsic British heritage. We’ve played a part in many subcultures through our 50+ year history and now speak into today’s youth culture with our new B by Ben Sherman collection.
With re-worked silhouettes, scales, colour and fabrications for modern times, the iconic Ben Sherman reference points remain easily recognisable to our origin and journey. Each piece is emblazoned with a ‘B’, giving the collection its own unique point of difference.
Sustainability remains a priority, with shirts being made from 100% recycled materials. We’ve introduced men’s fashion hoodies in ink and black colourways for maximum comfort in pieces you’ll want to wear every day. And of course our oversized t-shirts are a staple, perfect for layering as the days get cooler.
B by Ben Sherman is a limited edition clothing label which tells the story and currency of who we are collectively, today.
THE STYLE COUNCIL
Reflections on the stylistic evolution of Paul Weller’s second act.
"The Public gets what the Public wants"