Tagged underarchive, shirts, heritage
15 October 2019
THE ARCHIVE COLLECTION
The Ben Sherman Archive Collection is made up of pieces that are true homages to their originals. As a brand with music and mod culture so engrained in our identity, we treat the Archive Collection as the ‘Greatest Hits’ of Ben Sherman. You might not remember all of them, but they each deserve their own encore.
Every piece in the collection represents different decades in our iconic history, from the 1960s Modernist shirt, a true gingham that never goes out of style, through to the pastel candy stripes of our 1990s Hanover shirt.
The Archive Collection also draws inspiration from the sportswear style of Ivy League with the logo sweat, featuring the original Ben Sherman logo. So sit down, put on some Brit Pop as we delve into the archives.
1960s – The Benny Oxford
Inspired by the Ivy League style of the 1960’s America, Ben Sherman launched his own range of shirts in 1963. The shirts were a huge success, offering something brand new and previously unseen in England. He used Oxford fabric in pale shades of pink, yellow and blue, the best quality fabrics that were imported from America.
1980s – The Deerfield Stripe
The 80’s saw a huge change in how Britain’s youth wore clothes, everything was loud and proud and in your face. British youth culture was in full flow and the 80’s showed a new generation of youth that clothing could be a key indicator of belonging to a culture or movement.
1990s – The Cambridge Check
Britain was in the midst of its love affair with Brit Pop and all the fashion and style that came with it. Oasis and Blur dominated the charts and no one would be seen without their favourite Ben Sherman shirt on – wearing it with pride at music events and the local pub.
1990s Archive Sweatshirt
The 90’s saw sportswear take centre stage with huge logos everywhere. Our Archive Sweatshirt uses the original Ben Sherman logo in a bold style statement that harks back to an era of oversized slogans and a classic sportswear colour palette.
JUMP THE GUN
The Summer season starts with a pop of eagerness, ready to switch it up and leap into something new.